2024 Brand campaign

Wendy’s found a new CEO - he found himself wanting some fresh air - and we found a chance to strengthen Wendy’s differentiation in the QSR space.

Plus we figure, if we’re the only girl in fast food…..we should act like it.

It started with a new slogan:

Then a new voice, and a new woman behind it: Kathryn Hahn.

Known for her authenticity, snark, and dash of laissez-faire, she was a no-brainer.

And just in time to remind everyone who invented the $5 Meal Deal.

AD: Kelsey Johnson

CD: McKay Hathaway, Brian Bockelman, Ben Conaghan