The Chicago NASCAR Race

For 2023’s NASCAR street race, we had to make the Baconator the talk of the town, when McDonald’s had already bought the town.

So we went full bacon-flames-scott-stapp-duct-tape-wallet-mode.

Along with a custom NASCAR and suit, we took over the El train and Millennium station, wrapping 8 train cars, and placing more than 30 out of home boards to flaunt the Baconator lifestyle.